Are you an overseas importer looking to source quality products from India? For decades, the Indian manufacturing industry has occupied a premium position in global markets, supplying products – big and small – to all corners of the planet.
When it comes to importing products from India, there are two main challenges to overcome:
Both of these factors play a crucial role in determining the success of your venture. At Alok Tools, we tick both these requirements perfectly, making as one of the most trusted Industrial tools suppliers from India.
Here, at Alok Tools, we offer unmatched partner benefits to our network partners. Some of the benefits you gain, by partnering with us include:
If you’re considering partnering with a tool manufacturer in India, click here to join our partner network. Now, that you’ve chosen your supplier, the next step is to find the right distribution channel. Here, in this week’s guide – we help you find the right distribution channel to transport your imported tools and other goods from Indian shores to your doorstep.
First things first,
A distribution channel refers to the network that moves a product from the manufacturer to the end-user. The distribution channel is referred to as “direct” when the manufacturer sells the product directly to the customer without using a middleman. It’s an “indirect channel” when there are several intermediaries involved.
Some of the intermediaries involved in the distribution channel include:
Choosing a distribution channel involves plenty of forethought and strategic planning. There are several factors to consider. What works for one person may not work for another company. Here are a few factors that you need to consider:
It all starts from here. Perishable goods like eatables, beverages and other products with a short expiry date require speedy movement. On the other hand, for standardized goods like durables, the speed of the distribution channel is not a matter.
When it comes to custom-designed products, direct distribution from the manufacturer to the industrial is the most preferred choice. Similarly, products of high unit value are not sent via regular distribution channels but delivered in person via traveling sales forces.
These are people who occupy the middle of the distribution channel. They are the intermediaries between the supplier and the end-customer.
While choosing a distribution channel, look for middlemen who offer marketing services as well as maximum co-operation.
Remember that the distribution channel plays a crucial role in ensuring that the product reaches the customer on-time. Additionally, the distribution channel you choose will have an impact on the end-pricing. If a distribution channel has plenty of touchpoints before it reaches the consumer, then it needs to be sold at a marked-up price so that everyone involved in the sale can make a profit.
In a multi-tier distribution channel, there are plenty of customers. Let’s explain this clearly,
Everyone in this channel – from the manufacturer to the retailer has to make a profit from the sale.
We hope this gives you a general picture of the distribution channel scenarios in product sourcing from India.
If you’re considering partnering with a tool manufacturing company in India, look no further. As the leading global industrial tools manufacturers and suppliers, we offer a diversified product range. All our industrial hand tools are made at our state-of-the-art manufacturing facility, on par with global standards.
We make it super easy for our partners to purchase tools from us. We always maintain a huge stock inventory, so that we can dispatch your required products immediately without any time delays. With partners all across the globe, we take care of finding the right distribution channels for you. We have plenty of distribution networks available and we ensure that your orders reach you quickly at the most cost-effective prices.
To know more about our services or to become a brand partner of Alok Tools, drop in an mail at sales@aloktools.com and our team will get back to you.
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